TikTok ~2.2M · as of July 2026
Cork TikTok star; comedy skits, lip-syncs and lifestyle content for one of Ireland's biggest TikTok audiences.
Lifestyle Influencers
in Ireland
Ireland's top lifestyle influencers include Miriam Mullins, Vogue Williams, Greg O'Shea, Melanie Murphy, Marty Guilfoyle. This directory lists 30 Irish lifestyle creators, ranked by reported reach and tagged by follower tier and county.
Last updated July 2026
See the overall Top ranking →IG ~1M · as of July 2026
Dublin-born presenter and podcaster (My Therapist Ghosted Me); now London-based.
Macro
IG ~781k · as of May 2026
Ireland Sevens rugby international and Love Island UK winner; fitness/lifestyle.
YT ~637k · as of July 2026
Dublin author and one of Ireland's original lifestyle YouTubers; candid videos on skin, sexuality and motherhood.
TikTok ~449k · as of July 2026
SPIN 1038 DJ and one of the original 2020 Irish "TikTok house" creators.
IG ~397k · as of May 2026
Former pharmacist turned fashion, weddings and motherhood creator.
IG ~369k · as of May 2026
Fashion creator and co-founder of athleisure brand 4th ARQ.
IG ~347k · as of May 2026
RTÉ 2FM broadcaster, impressionist and podcaster.
IG ~344k · as of Apr 2026
Arklow-born content creator, presenter and podcaster.
IG ~314k · as of July 2026
Offaly family creator; widowed at 30, her honesty about grief and single motherhood built one of Ireland's most engaged followings.
IG ~298k · as of May 2026
Cork GP sharing women's-health, menopause and wellness education.
IG ~279k · as of 2025
Cork creator ("Just Jordan"); founder of Luna by Lisa and Edit Row.
IG ~269k · as of May 2026
Two-time Big Brother UK winner, broadcaster and family/lifestyle creator.
IG ~220k · as of 2025
Dublin creator known for vintage glam; co-host of the Unveiled podcast.
IG ~187k · as of May 2026
Dublin travel and lifestyle creator (I Come Undone).
IG ~186k · as of May 2026
Relatable motherhood, lifestyle and humour content.
IG ~177k · as of 2024
Tullamore entrepreneur (Lisa's Lust List) championing Irish SMEs.
IG ~172k · as of 2025
Actress and entrepreneur; co-founder of BEO Wellness, Ennis.
IG ~166k · as of July 2026
Malahide presenter and social-media star (real name James Butler); RTÉ regular and Dancing with the Stars digital host.
IG ~159k · as of July 2026
Kerry-born, New York-based fashion creator; founded the Retro Flame blog in 2015 before rebranding under her own name.
IG ~158k · as of 2025
Dublin makeup artist and lifestyle creator.
TikTok ~133.1k · IG ~36.2k · as of Jul 2026
Derry make-up artist and Big Brother UK 2025 finalist, whose straight-talking one-liners from the house went viral back home.
IG ~132k · as of 2025
Fashion, travel and lifestyle creator.
IG ~118k · as of 2025
Kildare lifestyle creator: recipes, beauty and motherhood.
IG ~112k · as of July 2026
Buncrana model and nurse; Miss Universe Ireland 2018 and Dancing with the Stars finalist.
IG ~100k · as of 2026
RTÉ 2FM broadcaster and podcaster; Dancing with the Stars 2020 winner.
IG ~65k · as of July 2026
Broadcaster and author of Fat Chance; candid beauty and lifestyle content beyond her radio career.
IG ~35k · as of July 2026
Irish-language advocate, former Ireland AM presenter and co-founder of How to Gael, Ireland's biggest bilingual podcast.
TikTok ~32.3k · IG ~19.7k · as of Jun 2026
Beth McDaniel and Ellen Watson, best friends from Banbridge, Co. Down, sharing candid Type 1 diabetes life and awareness content.
IG ~30k · as of 2025
Dublin vegan author and broadcaster: plant-based recipes and cruelty-free beauty.